Profitability in Horse Racing – is it worth it?
A lot of bookies do not dedicate enough time to acquiring players who enjoy betting the pony’s, I believe this is in part because horse racing is not a year-round event and the misconception that it is only comprised of small bettors, who are not lucrative in the long run.
In all reality, horse racing is the one product that consistently yields the highest hold percentages, which means if you have a large enough customer base, you can earn a healthy profit from it.
Now of course, the key to profitability in horse racing, aside from volume is to have a reliable pay per head racebook software. I say this is the key because, when it comes to C and D tracks you need to make sure you have strict limits, because we all know these races are easily fixed and you don’t want to get burned.
Personally I have had the best experience with AcePerHead.com, they allow me to set my limits and max payouts per racetrack and player without any hassle. Their pay per head racebook software has one of the best uptimes I’ve seen, I normally get complaints from my players about erroneous past post bets or the out of whack starting times, or some tracks not loading, and scratches not being updated in real time. This is not the case with www.AcePerHead.com , they also offer a great selection of tracks across the country, so you can widen your customer search and not restrict yourself to East or West Coast players.
Once I moved my package over to them and saw first-hand how good their racebook software was, I had not doubt that my next step would be to dedicate some time and effort into increasing the number of horse racing players I had, I now have a healthy regular customer base that generates an even healthier profit for me.
I won’t lie to you and say it’s all been profits, I’ve had bad weeks, there is nothing you can do when a great underdog takes everyone by surprise, but the ability to set max payouts on a track by track basis has saved me a ton of money. And the guys over at Ace Per Head are always alert to spot a potential threat and they let you know right away, it is up to you if you want to do something about it or not, they will never over step their boundaries, which is an issue I had at a couple of other places, which sadly ended up costing me some very good customers and a lot of money.
Invest in horse racing players, take advantage of the high hold percentages and watch the money roll in.