Price Per Head Bookmaking 101

Price Per Head Bookmaking
Price Per Head Bookmaking 101

Anyone looking to expand their bookmaking business to an online platform needs to consider a price per head service. Some of you may be wondering, what is a price per head bookmaking?

Rules of Engagement

Price per head or pay per head service companies are experienced online bookmakers who render their services to other bookmakers for a small fee. Think of it as outsourcing for gambling sites. Everyone wants the best software, the most experienced line makers, professional customer service reps, top-notch IT specialists, the most secure servers but not everyone can afford to put all these resources on their own.

That is essentially what a price per head service provides, they give you the infrastructure, expertise and professional staff and you pay them a flat fee. This fee is based on the number of players you have that are actively using the service, and it is billed per week.

When you start your search for a good fit for your needs, you will see that there are a lot of companies out there offering their service. And not to sound like a cliché, but, beware, as not all pay per head services are created equal. A good place to start looking is, they are one of the most established pay per head companies with lots of experience under their belt, they have been around for a very long time and have great client reviews.

Here are some of the things you should look for choosing a price per head:

  • Setup Times: Always ask how long will the setup of your agent package take. Certain things will come into play, if you want a custom built site then the setup process will take a little longer, but if you are willing to start using their default betting interface, your set up should take no more than 24 hours.
  • Hours of Operation: Look for services that offer 24/7 betting online. Some outfits will not post overnight lines for their clients, this translates as they do not have a night shift line manager on staff and therefore are unable to offer overnight lines. While you may think 24/7 betting is not a deal breaker, it is, your competitors will strive to offer up to date odds that can generate more profits, and so should you.
  • Contact Center: Some of the newer PPH companies do not offer a contact center staffed with professional customer support agents, they do this to cut down on costs, and while as a business owner you can understand the importance of lowering overhead, this is not something you should compromise on. Have a contact center with real humans that care about your clients as much as you do, has a positive impact on your overall operation. Customers who feel taken care of will develop loyalty towards your brand, and this is not something you can buy.
  • Top of the Line Reporting: You need information to be able to effectively manage your business, having access to up to the minute, accurate reporting on the activity of every single player in your package, knowing your position on any given game is extremely important, so make sure you check the reporting feature offered by your service.

Well, there you have it now you know what price per head bookmaking is and you know that is the absolute best choice in the market.

Starting a Sportsbook Online