Quality Bookmaker Software
Sports betting software providers offer products that are very similar. These similarities usually include functions that are the same, designs that are the same, along with content that does not differ from one another.
However, there are subtle nuances that can make all the difference to your particular business. As a bookmaker, it is your task to find these out.
To get the best bookie software, you have to find an appropriate option that has a focus on a positive experience for the players and not just earning potential for yourself.
Down below, we will go into the things you need to look for when choosing quality bookmaking software.
Required Software Aspects For Sports Betting
Sports betting software comes in a variety of guises. It’s a fact that a lot of software is not only poor quality, but fails to meet the needs of the users, not even having the most rudimentary functions.
Functions For Players
When choosing software to use for sports betting, it needs to meet the correct functionality for you and its users. Many sports betting players will tell you the software should have certain elements to it at the very least. These come down to:
- Many sports leagues and rates
- Being able to bet before, after, and in the middle of matches
- Simple payment options and activation
- Support for multiple languages
- Security and anonymity
- Round-the-clock customer support
Functions For Bookmakers
It’s also important that the sports betting platform you use needs to meet your demands as an owner. You need to look at the risk management tools in the platform offered. There are features on your end that need to be met also. These are:
- Different options for withdrawing and depositing funds
- A well-featured administrative panel
- A panel for handling marketing elements
- Detailed reporting on betting activity
- Being able to control betting limits
- Support for multiple languages
Using these criteria, you should be able to vet the available options. Having software that is balanced enough to meet the needs of both you as a bookmaker and the player is essential.
Six Essential Criteria For Bookmaking Software
There are plenty of solutions in the market that can handle the needs of both parties. Look at your options and see which of them fulfills the six criteria below.
1 – Reputation Of The Developer
People that regularly bet on sports are very aware of how reliable or safe a bookmaker is to use. When picking a vendor for your software, you need to look at how reputable they are. This can give you an idea of whether they can be trusted or not. This includes:
2 – Company Registration
In many cases, software developers register offshore. Having a supplier offshore (from your perspective) will often not be very profitable. It is better for you to choose companies with registration in places such as the UK, the USA, Australia, Japan, and more.
3 – Bookmaker Services Licensing
You need to make sure that customers of the software can get broker licenses. In certain places, such as the UK or Germany, the state will always keep a strict eye on gambling. The solution that you propose needs to be safe and secure.
4 – Recommendations
It’s a good sign when large brands monitor their reputation via reviews and the recommendations they get from other companies. This can be a variety of statements or activities on social networks.
It’s more important for a company to not have a negative reputation than to have a positive one. A bad reputation implies there is something wrong with how they conduct themselves.
5 – A Range Of Sports
When going to the site of a sports broker, the amount of sports is one of the first things you pay attention to. There should be a wide variety of leagues and tournaments across many events.
The best sites will be able to offer you +60 different sports, along with some that are more niche. This allows a site to bring in the biggest audience, and not just fans of the most mainstream sports.
6 – Specialized Design
Being able to change the interface of sports software is very important for many users. It should allow the modification of themes, templates, and colors.
Having a unique web design is also high up on the list. The software will need tools for a broad range of customization–the need for a web designer should be unnecessary.
Your vendor should also be able to bring to life any ideas you have design-wise. This service should be included with the software and should not be an extra charge you have to pay for.
Using Neural Networks
In recent times, artificial intelligence has grown by leaps and bounds. This has allowed deep neural networks to work for a range of software. Using these, you can keep an eye on such activities as:
- Tracking bet patterns
- Seeing unusual activity amongst players
- Protecting against infrastructure attacks
- Mitigating fraud
- Detecting cheaters
- A/B testing
- Gathering marketing data
- Looking at player behavior
- Creating offers
- Anticipating reaction to offers
- Technical support
- Correct feedback
- Looking for errors
- Identifying the causes of errors
Great sportsbook software should be able to integrate with a variety of platforms. This includes integration with apps for certain tasks, such as:
- SMS marketing
- Promotion via social networks
- Email marketing
- Customer relationship management
- Real-time data analysis
- Traffic analysis
- Easy To Use
Being aware of different games and spreads can be tricky to keep an eye on.
However, you need to be able to do this as a bookmaker. Without having this control across the board, you can end up losing all your money via a lack of competitive advantage.
This is not something you want to do. Because of this, the software needs to be of high quality and versatile, but simple to boot.
Bookmaker Software: Making The Right Choice
As a bookie, finding the correct bookmaker software may take some research, but the advantages of software that is well suited to your business model will maximize your profits tenfold.
Need more information on what you need to be take off on your career as a bookie? Contact the www.AcePerHead.com staff and start your own sports betting site, today.