An Insider’s Look at Sportsbooks

How do Bookies Operate
An Insider’s Look at Sportsbooks

Money makes the world go around, there is no denying that, however, how things really work versus how we think they do are two completely different things.

How Things Really Work

I’m constantly asked how do bookies operate, a lot of people have the image Hollywood has created about a glamorous and exciting life that is led by all those who work in the gambling industry. And I won’t deny, there is a little of that going on, but for the most part is a lot of hard work, long office hours and a lot of stress.

What makes us do it?

Well, money for sure plays a part but more than that it’s a passion for what we do, and knowing there is nothing else we can see ourselves doing for any length of time., oh and did I mention is the money is pretty good? Yeah, I think I did.

If you are interested in learning how do bookies operate? then keep on reading. This article pertains specifically on how independent bookie operations work, those who work through a pay per head service, but, there are a lot of similarities with the regular offshore bookies.

Bookie agents, register to utilize the betting platforms and services offered by price per head companies, specifically the use of a betting website, and the corresponding software. The agent can decide whether they prefer to have their own staff posting and managing their betting odds or if they would rather rely on the expert line managers that work for the PPH.

The pay per head company is responsible for providing all the necessary technology which includes, the front end of the betting platform, which is the area where the customers can view the available lines, place their bets, check the results of their wagers, balances, etc. They also provide the backend, where the bookie agents manage their business.

They also create, post, and manage the betting odds for all the events being offered, which are then made available to each of the agents. This is where things get interesting, betting odds, originate from the real probabilities of the event, however, that is not the number that gets posted. The betting lines are adjusted based on what the line manager knows the players will bet on, they can decide to add or subtract points to make the line more appealing.

The value of a great pay per head line service like www.AcePerHead.com lies precisely in their ability to understand the minds and betting behaviors of the players of every agent. We are talking hundreds of thousands of players. Because each agent offers their players different things including reduced juice, enhanced parlay payouts, discounts on buying points, etc. You can imagine how complex this part of the job really is, and why I mentioned things often get stressful.

Aside from having professionals handling these things, AcePerHead.com also enlists the aid of the most comprehensive, robust yet flexible software in the industry, which allows the line managers to automate a lot of the decisions that need to be made for each individual agent. This improves response times, minimizes errors and ultimately cuts operational costs, which means Ace Per Head can offer excellent service at a very affordable price.